Aetna
Web Design
To introduce Aetna’s personalized at-home care program called AetnaCare, I designed an interactive video website that visually represented the journey of patients and their care nurses. By storyboarding the video scenes, I created a compelling narrative that guides users through a day in the life of a Aetna patient. The web UI enhanced this experience, allowing visitors to explore the program interactively, making information about personalized care accessible and engaging. This innovative approach not only showcases AetnaCare but also fosters a deeper connection between patients and their health journey.
Partial storyboards
Video directed by Marc D’Agostino