I led the comprehensive rebranding of a healthcare site for the Department of Defense, which serves a diverse group of members including active-duty and retired personnel and their families from the Army, Navy, Marine Corps, and Air Force. I developed a fresh brand palette and curated photo library that paired together to ensure consistency across all touchpoints. The imagery captured the candid essence of healthy and active living to resonate with the values and lifestyles of the members. Another piece of this project was a redesign of the website, making it more user-friendly and accessible as well as an extensive library of printed materials in the new aesthetic. This rebrand not only modernized the visual identity of the brand but also enhanced its ability to deliver vital information and resources effectively to its esteemed audience.