Arcudi Wines
Web Design & Brand Toolkit

C2A Creative Communication’s Award –
Best in User Interface Design / UI & UX Design, 2020

To create the Arcudi Wines website, I started by immersing myself in Tony Arcudi’s brand, understanding his unique story, values, and aesthetic. The homepage is introduced by a documentary video that showcased the wine-making process and picturesque landscapes. On the website, I incorporated clips from the film and paired them with layered masks of the natural beauty of the vineyards to demonstrate the duality of the winemaker’s biography. The user experience was a top priority; I ensured intuitive navigation and seamless integration of features such as a digital wine catalogue, a reservation system for in-person tours, and a portal for users and members to sign up for promotional information and news.