I recently pitched an editorial campaign to GSK aimed at establishing them as the European-based Global Oncology and Specialty Hub, with a focus on attracting and promoting world-class talent. Through dynamic, abstract visuals, I illustrated an upscale concept that positions GSK at the forefront of oncology, emphasizing their commitment to uniting science, talent, and technology. This initiative seeks to elevate GSK's profile in specialty care, fostering innovation and collaboration to stay ahead of disease and drive impactful advancements in patient outcomes. The campaign included social and print advertisements, presentation design, a direct mailer booklet for prospective partners and a promotional package design that would be sent to stakeholders.