Xinity’s Internet Essentials has connected over 10 million low-income households for over 10 years to fast, reliable internet. The goal of this limited time promotion was a free laptop giveaway and 6 months of free internet to a select group of students. We created an engaging and sleek package design which included the laptop and a informational pamphlet. The outer box was a monochrome, soft-touch stock with a foil-stamped pattern of branded icons. This initiative was featured in local news showcasing the proud students unboxing their access to unlimited education and resources.